Privacy Policy

1. Introduction

This Privacy Policy explains how Guardian Landscapes ("we", "us", or "our") collects, uses, and protects your personal data when you visit our website.

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, please contact us at:
Email: guardianlandscapeshull@gmail.com

2. What Data We Collect

We may collect and process the following personal data:

Information you provide voluntarily

This includes:

• Email address (when signing up to our newsletter or contacting us)

• Name (if provided)

• Information submitted via contact forms

This information is only collected when you actively provide it.

Information collected automatically

When you visit our website, we may automatically collect:

• Device type

• Browser type and version

• Pages visited

• Time and date of visits

• Website interaction data

• Referral source

• General location (country level)

This information is collected using cookies and analytics tools.

We do not use this information to personally identify you.

3. How We Use Your Data

We use your personal data to:

• Respond to enquiries or requests

• Send email updates and marketing communications (only if you have provided consent)

• Improve our website performance and user experience

• Analyse website usage using Google Analytics 4

• Maintain website security

We do not sell your personal data to third parties.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent

We rely on your consent when:

• You sign up for marketing emails

• You accept cookies via our cookie banner

You can withdraw consent at any time.

Legitimate Interests

We use anonymised analytics data to improve website performance, usability, and security.

5. Email Marketing and Unsubscribing

If you sign up to receive emails from Guardian Landscapes:

• You must actively provide consent, typically by ticking a consent checkbox

• Your email address will only be used for the purpose stated at the time of signup

• You may unsubscribe at any time

Every marketing email we send includes an unsubscribe link. You can unsubscribe at any time by clicking the unsubscribe link included in the email. Once unsubscribed, you will no longer receive marketing communications from Guardian Landscapes.

We use Squarespace Email Campaigns to manage email subscriptions and communications.

6. Cookies and Analytics

Our website uses cookies to ensure proper functionality and to understand how visitors use the site.

We use cookies to:

• Ensure the website functions correctly

• Analyse website traffic and usage

• Improve website performance and user experience

We use Google Analytics 4 (GA4), which collects anonymised information about website usage, such as pages visited and time spent on the site.

Analytics cookies are only placed after you provide consent through our cookie banner.

You can accept or reject cookies using the cookie banner when you first visit the website.

7. Third-Party Services

We use trusted third-party providers to operate our website:

Squarespace

Squarespace provides website hosting, form handling, and email campaign services.

Squarespace may process personal data on our behalf in accordance with their privacy policy.

Google Analytics 4

Google Analytics helps us understand how visitors use our website so we can improve performance and user experience.

Google Analytics collects anonymised usage data and does not directly identify individual users.

8. Data Retention

We retain personal data only for as long as necessary:

• Email subscriber data is kept until you unsubscribe

• Contact form data is retained only as long as necessary to respond to enquiries

• Analytics data is retained according to Google Analytics retention settings

You may request deletion of your personal data at any time.

9. Your Rights Under UK GDPR

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate personal data

• Request deletion of your personal data

• Restrict or object to processing

• Withdraw consent at any time

To exercise any of these rights, contact:

guardianlandscapeshull@gmail.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

10. Data Security

Guardian Landscapes takes appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse.

Our website is securely hosted using Squarespace infrastructure.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page with an updated effective date.